I want to offer some free stuff as incentive for people to buy copies of WTS? on "S-Day", 1 October 2007. The idea is that by getting everyone who wants to buy a copy (hopefully more than just my Mum) to order on the same day, we get the best possible Amazon ranking.
The idea for this came from another Capstone book called the Jelly Effect, which made it as high as number bloody 2 on Amazon! A fraction of this sort of success would be fantastic.
The first idea is a Brand Bull**** Bingo game... you can use this in meetings when you're bored. When you can cross off a whole line you stand up and shout out "brand bull****!".
You can help by chipping in via the comments section:
1. Additional brand bull**** phrases to complete the bingo board...we need at least 5 more, and you my have better ideas to replace the ones I've got so far
2. Ideas for other free stuff I could offer...ideally this would be email-able rather than something that needs posting.
Hi David; where did you get this from- we used to play in - but we didn't limit it to brand bullshit- there is lots of management/HR and of course sales equivalents..
How about "low hanging fruit"? and you have to have something with the word synergy in it...
Posted by: Nick | June 06, 2007 at 06:10 PM
Some of my favourite bullshit words I've encountered include:
- brand champion
- brand evangelist
- brand intrinsics
- dial up the execution
- benefit associations
- emofun (emotional/functional) advertising
- finding the high ground/the blue ocean
- plain vanilla
Posted by: Graeme Murray | May 29, 2007 at 01:03 PM
How about emotional advertising?
Posted by: Star | May 28, 2007 at 09:34 AM
Thanks Agnes.
Come on everyone else...we still need 3 more suggestions to fill the card...surely you have heard some brand bull**** phrases to finish it off?!
Posted by: David Taylor (brandgym) | May 23, 2007 at 04:16 PM
We could add "consumer focused organisation" and "brand loyalty" ;-)
Posted by: Agnes | May 22, 2007 at 06:42 PM