Editor - David Taylor

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« Are your consumers ready to be bribed? | Main | A Heavenly product innovation »



Hi David; where did you get this from- we used to play in - but we didn't limit it to brand bullshit- there is lots of management/HR and of course sales equivalents..

How about "low hanging fruit"? and you have to have something with the word synergy in it...

Graeme Murray

Some of my favourite bullshit words I've encountered include:
- brand champion
- brand evangelist
- brand intrinsics
- dial up the execution
- benefit associations
- emofun (emotional/functional) advertising
- finding the high ground/the blue ocean
- plain vanilla


How about emotional advertising?

David Taylor (brandgym)

Thanks Agnes.

Come on everyone else...we still need 3 more suggestions to fill the card...surely you have heard some brand bull**** phrases to finish it off?!


We could add "consumer focused organisation" and "brand loyalty" ;-)

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