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brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

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Fergus

...great stuff and not rocket science. Most marketeers (or most that I've come across) pay at least lip service to customer focus and cut through. Consistency, however, gets in the way of personal egos and the desire of maketing directors and brand managers to make their own mark, often, at the cost of longer term brand health. Is it a wonder therefore that real committment from the top is a rare thing indeed.
Cheers, Fergus

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