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It is the most interesting post. I like it very much.


Jim, I agree that Nike is a risk-taking company, but at some point the molrae compass has to swing in favor of not taking a risk on the mistake maker. Tiger's transgressions are now legendary and will make him the subject of humor and ridicule for the next decade hardly the image that Nike or anyone else should aspire to. Somewhere we need to make a statement as a society that these types of mistakes have to come with a price, not just a slap on the wrist and a resumption of the cash flow from endorsements. Let's all make an effort to take risks that enhance our society and not so easily forgive those who make a mockery of their promises.


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Nike's marketing team seems to be one of the best. Impossible's nothing has never made any sense until they got to use it. That Tiger Woods ad is clever, too.

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