Came across an interesting article in World Business by two Bain-ies that confirmed what I have thought for a long time: simplify your product line and sales will go up, not down.
They quote the example of Chrysler cutting the number of combinations available to car buyers from 10 million down to the six configurations reflecting the most popular choices.
There are several reasons why reducing the amount of product choice can increase sales:
1. By reducing complexity you reduce cost, freeing up money to support the remaining product lines (BUT, you need a way to ensure these savings pay for more brand support, and not get snaffled up by finance to boost short-term profits!)
2. Less complexity = more focus for the company. Key people concentrate their time and effort on fewer, bigger ideas.
3. Less complexity also makes it easier for consumers to choose. Confuse them with too big a range and they'll go somewhere else.
I don't know what you consider $$$, but at a comareciml preparer, this looks like perhaps $300 or so. Ask for an experienced preparer and make an appointment. Ask if they accept competitor's coupons, many places do.Go online and get a coupon to save some $ when you bring the coupon to the appointment. It will be done in one sitting and it will be off your back.
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Posted by: nfl jerseys | June 07, 2011 at 04:08 AM
We were only a little cafe but they kept having hair brained schemes like selling microwave currys - which inevitably always failed and left us with loads of excess stock because noone wanted it and they didn’t have enough staff to make them.
Posted by: NFL Jerseys | August 16, 2010 at 03:08 AM
I will never forget my first part time job. It was in a cafe, I always told them that they were confusing matters all the time and to simplify things. We were only a little cafe but they kept having hair brained schemes like selling microwave currys - which inevitably always failed and left us with loads of excess stock because noone wanted it and they didn’t have enough staff to make them.
If only they had listened to me, I knew what I was talking about...
Posted by: Rebecca | April 16, 2007 at 09:24 PM
Line extensions initially fuel the growth of the original innovation. What creates complexity is the tendency to start thinking from what can be done, rather then what consumers want.
Posted by: Peter | April 16, 2007 at 01:29 PM