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« Technology-powered innovation | Main | Take your brand idea for a test-drive (Brand Vision, Part 6) »

Comments

Jeian

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We were only a little cafe but they kept having hair brained schemes like selling microwave currys - which inevitably always failed and left us with loads of excess stock because noone wanted it and they didn’t have enough staff to make them.

Rebecca

I will never forget my first part time job. It was in a cafe, I always told them that they were confusing matters all the time and to simplify things. We were only a little cafe but they kept having hair brained schemes like selling microwave currys - which inevitably always failed and left us with loads of excess stock because noone wanted it and they didn’t have enough staff to make them.

If only they had listened to me, I knew what I was talking about...

Peter

Line extensions initially fuel the growth of the original innovation. What creates complexity is the tendency to start thinking from what can be done, rather then what consumers want.

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