Hugh over at Gaping Void (one of the worlds most-read bloggers) is launching the second Thresher online viral coupon. If you're in the UK, you can get 40% off all wine and champagne with this. Nice!
In addition to being a prolific blogger, Hugh works on marketing for South African wine brand Stormhoek, and has managed to to create a 500% increase in sales in only 2 years through his blog: more on how he did this here.
In case you didn't hear about the first Thresher viral coupon that happened last Xmas, this spread from Hugh's blog like crazy. It boosted Thresher's sales by £15million and making it onto the TV news as an example of viral marketing, raising the profile of both Thresher and Stormhoek. Wouldn't you like a bit of PR like the one below?! The cartoon is one of Hugh's, that he draws on the back of business cards:
ery nice site,In future i ready to hear more from you.i like your
Posted by: gucci bolsos | May 19, 2012 at 07:45 AM
Google and it is about my research academic writing strive to maintain the highest level of customer satisfaction.
I like gucci
Posted by: Louis Vuitton Pas Cher | May 19, 2012 at 07:45 AM
There was speculation that the promotion was another "Hoover Free Flights" in the making (a promotion that was over-subsribed and cost the company millions). BUt according Thresher's CEO, quoted on Hugh's blog, this was not the case:
"The effect has been fantastic," Roger Whiteside, CEO at The Thresher Group told the drinks business. "Sales are up over 60% in the days the offer has been operative.
It is a heavy discount but there is still a positive margin and we have made more money out of it in the end".
Posted by: David Taylor (from Where'sTheSausage) | March 24, 2007 at 08:55 AM
Never knew that Hugh was behind this. I thought that it had almost bankrupted them the first time they did it, but I guess not! Literally I must have been sent it by 10 different people last week
Posted by: A | March 24, 2007 at 07:52 AM