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David Taylor (from Where'sTheSausage)

There was speculation that the promotion was another "Hoover Free Flights" in the making (a promotion that was over-subsribed and cost the company millions). BUt according Thresher's CEO, quoted on Hugh's blog, this was not the case:

"The effect has been fantastic," Roger Whiteside, CEO at The Thresher Group told the drinks business. "Sales are up over 60% in the days the offer has been operative.

It is a heavy discount but there is still a positive margin and we have made more money out of it in the end".


Never knew that Hugh was behind this. I thought that it had almost bankrupted them the first time they did it, but I guess not! Literally I must have been sent it by 10 different people last week

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