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I'm excited about this! Thank you for being so generous with your experience and encouragement.

giles rhys jones

a good example of working with your audience. i like it alot but cant help feeling that it is maybe abit wallpapery. a hotel or tourism authority delivering a similar service would add a touch more usefulness and relevancy.


The thing that is so great about this example is not just that it is a smart use of UGC , but that it harnessing the opportunities that digital technologies present. Mercedes in the States a few years ago did an interesting print campaign made up of photographs that people had sent in over the years of them posing with their Mercedes (the 70s ones were brilliant!) Lego have done good things too. But I liked the way that Innocent used technology to constantly refresh and update the images.

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