Want to be one of the 1st in the world to read our new book?

How would you like to be the one of the first people to read our new book, "Where's the Sausage?", which won't be published until September? I'm looking for people to give me feedback on the manuscript before giving in the final draft to the publisher, Capstone, at the end of March. The book is an entertaining piss-take of marketing and branding written in the form of a story, which "smuggles" in the key insights from the first 3 brandgym books. Its only 100 pages long and will go for the dirt-cheap price of only £9.99 when it come out. The idea is to reach a much broader audience, by making it much more accessible: readable on a short-haul flight.

If you're up for it, leave your email address in the comments section at the end of the post and I'll send you a copy. I need the feedback in the next couple of weeks: what you like, and what can be changed to make it better.

To give you a flavour of the book, here's the draft back-cover copy (comments welcome on this too):

“What the hell is branding really all about? Can it really be as complicated as the jargon-heavy books on it suggest? And isn't it just about using advertising spin and a nice logo to cover up a crappy product?”

Bob Jones is asking these questions as he reluctantly leaves Sales to start a one-year placement as Brand Manager at Simpton’s Sausages. He finds a business in crisis, and the Marketing Director’s planned launch of a sausage pizza looks set to only make things worse. Following his brave and often comical battle to cut through the bull**** and buzzwords and save the business is an easy and entertaining way to find out what branding is really all about.

So, don't be shy...leave your details in the comments section, and be one of the first people in the world to read the book!

Comments

[hughweber]

I would love to have the opportunity to help. hughweber[at]hotmail[dot]com

[Chris]

Hi David
Your busy boulangerie post made me get off the pot & work out how to add a comment.
And if you still want another pair of eyes on the book I'd be happy to help.
Sounds like an interesting twist on the airport business book...and I'm always looking for short-haul entertainment!
Chris

[David Taylor (from Wheresthesausage)]

Rob,

No probloem, you're not too late! Thanks for offering to help.

David

[Rob]

if you still need an eye, i'd be happy to read. sorry about the late reply. my rss reader has been a bit wonky the past few days. i just saw the post now.

[Alan Bergstrom]

David:

happy to help if you still need an extra eye. Cheers, Alan

[David Taylor (from Wheresthesausage)]

You bugger, Ian. The idea is to make the bloody thing better, and create a bit of buzz, to sell more copies, not less! ;-)

[Ian]

Hi David - happy to partake - hell it'll save me buying it!

[Bonny Cruse]

Would love to receive a 'pre-copy' and will happily give you my penny's worth! Quickly too.

[Star]

Would love to read the book - am always looking for new ideas and thinking.

[Rebecca]

I love the idea. Studying and working in branding myself I get frustrated that the 'wider audience' just thinks of branding as a pretty logo. I also get frustrated about the 'Sizzle' brands. I would like to read it too.

Rebecca

[Simon]

David, I'd be more than happy to both read and give feedback on your manuscript

[nick]

David; happy to volunteer- always looking for more ideas, and anything that takes a less serious tone is very welcome!

Nick

[Rob Chapman]

I'm up for it - in fact your timing is perfect as I'm off on a skiing holiday Friday and was wondering what book to take with me! It's also perfect from the perspective of getting tips on making the Training Camp brand work harder for us.