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Jonathan Brown

Have you seen Veuve's latest designer collaboration - again doing their best to ensure the design is both visually compelling and also in some way funcitonal.

http://publicis-dialog-beam-team.blogspot.com/2008/04/veuve-cliquot-karim-rashid.html

They set the standard in the drinks business when it comes to designer collaborations that generate PR.

David Taylor (brandgym)

You make a good point Chris. What is so clever is that VC use not only visual design, which I've seen many times. They also add funationality into the packaging, and it does work. A carton that turns into a truly water-tight ice bucket...that's smart!

chris

Fully endorse the comments re Veuve Clicquot- very impressive brand stand out and development of usage occasions thru the innovative packaging concepts. Not only do they look good -they work!

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