Editor - David Taylor

My Photo

brandgym coaching

  • Speaking Creds
    Details of the topics that we speak on, and feedback from previous events
  • the brandgym
    More on how we help teams create an inspiring vision AND the action plans to turn it into growth.
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for
  • brandgym creds
    Play our creds online in "Slideshare"

brandgym books

« 2007: here's to more substance and less spin | Main | iPhone announces the end of Apple Computer »


Jonathan Brown

Have you seen Veuve's latest designer collaboration - again doing their best to ensure the design is both visually compelling and also in some way funcitonal.


They set the standard in the drinks business when it comes to designer collaborations that generate PR.

David Taylor (brandgym)

You make a good point Chris. What is so clever is that VC use not only visual design, which I've seen many times. They also add funationality into the packaging, and it does work. A carton that turns into a truly water-tight ice bucket...that's smart!


Fully endorse the comments re Veuve Clicquot- very impressive brand stand out and development of usage occasions thru the innovative packaging concepts. Not only do they look good -they work!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Your email address:

Powered by FeedBlitz

Blog powered by Typepad