Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Manifesto for REAL brands | Main | People watching: anthropology for insight »

Comments

rolex watches

They've left Ariel/Tide and Persil/Omo to slug it out with the own label brands for the mainstream and come up with something new. The brand sells beautifully designed, eco-friendly cleaning products with a funky personality. Sausage/function: check.

The comments to this entry are closed.