If like us, you are a fan of Innocent, you may be interested in an interview with their Head of Creative, done by Paul at Life in the Middle. Dan's the guy who writes all the brilliant copy for the ever-changing packs and the website. The interview gives a fascinating insight into how the company started and developed.
Click on the link above, and scroll down to the bottom on the post till you see the file. Clicking on this should start the interview.
Thanks to Russel for the tip.