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WOW just what I was searching for. Came here by searching for Dove Campaign for Real Beauty

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Hey there would you mind stating which blog platform you're working with? I'm going to start my own blog in the near future but I'm having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I'm looking for something unique. P.S Apologies for getting off-topic but I had to ask!

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Have you tried putting any video up on YouTube? What about senndig the actors out to local parks to perform a few scenes? This actually might make for good videos to put on YouTube. I would even tell the people in the crowd that the video is going to be on YouTube at they should check it out to see if they are in it and maybe comment. Maybe try giving out t-shirts if the scenes you perform involve crowd participation. T-shirts should be simple and include the URL to your web site.

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About a week after I started my acnocut, I got a pop-up asking me to complete a survey. One survey question concerned YA, so I decided to try it out.I think I made a good choice.

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Franz Perrigo

Someone mentioned word of mouth, and I'd have to agree with that. People have tried to market their campaigns with the use of emails, print ads, and video ads. But these will be deemed ineffective if their target market shows little to no interest at all. What makes a thing interesting? If a friend of yours made an effort to tell you about something, then that something may be worth looking into.

Regan Marye

The video that they had created is admirable, but the very fact that it became viral is astonishing. It could possibly mean that they've managed to get their messages to the right people, and thus, trigger the most effective marketing medium of all; word of mouth.

Bianca Jackson

So that video racked up millions of views. I guess a lot of people are really curious on how they make those billboard models look perfect. Some people like me would easily assume they're Photoshopped. Whenever I see those kinds of ads in Las Vegas, if you would see smiling models, you would think that cosmetic dentists worked on their perfect set of teeth. Well, if they did, kudos to the dentist because they did an awesome job.

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Alright, But the studio has, over the last few months, been seeking both a new writer and a new director for "Mouse," with a number of up-and-comers on the list. We''ll keep you posted when they're hired, but the very fact of development momentum is noteworthy. Paramount has had success distributing DreamWorks Animation's films – the studio currently has the hit "How to Train Your Dragon" out in theaters -- but also has made the most of its few forays into animation production. "The SpongeBob SquarePants Movie," a Paramount/Nick collaboration, earned $140 million worldwide back in 2004 (and that was long before the 3-D and hybrid live/animation crazes hit full bore, which could give a jolt to this one if the studio went that way).

Marie-Ange

Great film and really nice translation of their social mission and evolution. Also visited their website, they really got they right theme for a lot of women. This is what women want to talk about. The right rumour around the brand!

David Taylor (from Where'sTheSausage)

David, I really like the way that you show how viral videos should be one part of a bigger campaign, and especially the idea of opening the brand up to consumer interaction. In a previous post on the Dove Campaign for Real Beauty there was a comment about exactly this... the lady in question had spent 20" on the Dove site trying to find out how she could join in the campaign, and came up empty. What a waste of 20 full minutes of consumer immersion in your brand!

David Armano

Nice post. I used the Dove example to make a bigger point abbout what consumers value and not getting too carried away with "viral videos" here:

http://darmano.typepad.com/logic_emotion/2006/11/12_consumer_val.html

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