I love this cartoon from Kathy Sierra's blog, "Creating Passionate Users". It vividly illustrates the reaction brand teams should be shooting for when creating new products and services.
Warning: If you have a thing about swearing at work, please stop. If not, then keep bloody reading.
Products should not just good, or OK, or professional. No, they should be "RFC" (really f****ing cool!).
5-minute workout: if you are working on a new product or service, ask how people will talk about it. Professional, or passionate? If it fails the RFC test, what could you do to re-work it to make it more interesting, distinctive and remarkable?
Apr12 Oh my goodness! Isn't it funny how thgnis work out? Brian is a dream and if his sis is anything like him, I'm sure she is too! I have told Brian his sister is doing well. He sends his love. xo
Posted by: Letwin | September 19, 2012 at 04:43 AM
That's way the bestest asnerw so far!
Posted by: Nevaeh | April 12, 2011 at 11:45 PM
Posted by: irvwyy | September 21, 2007 at 06:21 AM