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« Product passion at Innocent | Main | Dove: the power of product plus emotion »


isabel marant outlet

I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!


- Good points. I've often wedeornd if there's some group with a name like People for Ethics in Marketing or Association of Ethical Marketers . If not we should form one. The problem with that is that the reason some marketers use those tactics is because they work on a certain element of the population. While some of us started feeling insulted and jaded long ago, others still click the links, give up their info, and make purchases. Marketing doesn't have to make sense to be effective. Sad but true.I could go on. We should do lunch.February 7, 2011 12:53 pm

David Taylor (from Where'sTheSausage)

Fiona, you are right that any brand activity that campaigns on a social cause must make it easy for peopel to participate. This is where the true power of the idea comes from.

Fiona Fitz

I love the Dove and Campaign for real beauty platform - both from a brand and a social perspective. However I would say that if a brand is going to invite you to "help in anyway you can", then there has to be investment in making this possible. I spent a few hours trying to find out how I could help but it doesn't seem like this is a real invitation...which is disappointing and weakens the potential power of this platform for Dove.

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