Dinner last night ended on a high when we tried Gu's new chocolate ice cream. This has to be one of the most original and distinctive product launches of the year. The pack is really disruptive, with a square, box-like shape, made out of polystyrene (looks and feels much sexier than I am making it sound). And the product lives up to expectations, with a smooth texture and rich taste that does remind you of real Italian ice-cream. I guess the square box also has the bonus of being more efficient to ship and store.
This is one of a strong of stand-out products launched by Gu puds, who are one of our favourite brands. They have a potent combination of product excellence and a highly distinctive and aspirational personality; function and emotion working in perfect harmony. At the heart of everything they do is decadent chocolate indulgence. And their brand identity is one of the most impactful and unique on the supermarket shelf today. Simple and stripped down, but shouting out product appeal so loud the stuff jumps into your shopping trolley by itself.
The brand has just started TV advertising, and its commercial is 100% substance and 0% spin. When you have such a great product, you can let it do all the talking.
5-minute workout: how could you use structural packaging to deliver a double-whammy of standout on shelf, and efficiency for shipping and storage?
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Posted by: computer problems | June 23, 2011 at 05:33 AM
does it have an inner pack for the ice cream inside the polystyrene box? I can't imagine the ice cream in direct contact with polystyrene.
Posted by: DRCS | December 29, 2010 at 07:34 AM
HELLO ! DO YOU KNOW WHERE TO BUY ONLY THE THE PACKAGE ? THANKS . . . !!!
Posted by: DEAN S. | August 25, 2010 at 05:44 PM
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Posted by: viagra online | August 18, 2010 at 11:26 PM
I have a new favourite ice cream. It's lovely, it's healthy and it's also delicius, how ever is my secret. anyway i am always excited to have an ice cream even if is not my own receipe
Posted by: propecia price | April 22, 2010 at 11:17 PM
Amazing packaging, and if the ice cream is good all the better. How is the price on it? It looks like it would have a premium price.
Posted by: C Nelson | October 21, 2009 at 04:15 PM