As a follow-up to my post last week about the Drench brand of water trying too hard to be cool, I spotted a post by Jennifer Rice on the same topic. She has some other great examples of brands doing this, including:
- Mc Donald's paying rappers to include the brand-name in songs (!)
- HP doing sexy ads with stars (sizzle) to mimic Apple, yet still having boring black blocks as the product (same old sausage)
- Walmart copying Mysapce, but then flitering all the comments made by kids
Jennifer reinforces the need for "Authenticity, originality and uniqueness" and sums up the risks of attempting to be cool succinctly: "You'll look like you're having a mid-life crisis, and you will be
laughed at. You can play the "cool dad" who's still a grown-up and acts
accordingly, but don't try to be 18 again."